Online stores & ecommerce brands

Ecommerce Merchant Accounts for Online Businesses.

An online store's success depends on efficient payment management systems for electronic transactions. Ecommerce businesses need an ecommerce merchant account to process credit card payments, debit cards, and various other payment methods without interruptions. Every e-commerce business from small to large volume operations needs a dependable payment service provider to ensure secure payment processing.

  • No setup fees
  • Shopify, WooCommerce & more
  • Approval in a few business days

Apply in 60 seconds

Tell us about your online store. It's free to apply.

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The right ecommerce merchant account enables you to boost customer satisfaction through flexible payment options that include mobile payments and Apple Pay. Adaptiv Payments offers advanced payment processing services which will help you operate more efficiently while lowering transaction fees and meeting your business requirements.

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Visa logoMastercard logoDiscover logoAmerican Express logoCiti Bank logoJCB logo
Visa logoMastercard logoDiscover logoAmerican Express logoCiti Bank logoJCB logo
Visa logoMastercard logoDiscover logoAmerican Express logoCiti Bank logoJCB logo
Visa logoMastercard logoDiscover logoAmerican Express logoCiti Bank logoJCB logo

What is an ecommerce merchant account?

Dropshipping, digital products, ebooks and online stores

Ecommerce merchants need specialized accounts to process electronic payments through their online stores and websites. Ecommerce businesses use these merchant accounts to link their business bank account to various payment channels. These channels include credit cards, debit cards, digital wallets, and other digital payment methods. Every online business needs a merchant account to process payments securely and efficiently regardless of its size.

Ecommerce merchant accounts operate through a partnership with a merchant service provider to enable payment processing services for online checkout. These accounts protect customer card information through secure encryption while interacting with an online payment gateway. Ecommerce merchant accounts protect sensitive payment information while implementing PCI DSS compliance standards. These standards reduce chargebacks and fraud risk, making them essential for businesses operating in online shopping environments.

Ecommerce businesses we approve

We work with every kind of online store, from new Shopify brands to high-volume retailers.

Approved

12
  • General online stores

    Single-brand and multi-category shops

    MCC 5999

  • Dropshipping stores

    Supplier-fulfilled orders with tracking

  • Apparel, shoes & sneaker resale

    Clothing, footwear and streetwear

    MCC 5691

  • Electronics & gadgets

    Phones, accessories and high-ticket tech

    MCC 5732

  • Jewelry, watches & luxury resale

    Fine jewelry and pre-owned luxury

    MCC 5944

  • Digital products & downloads

    Ebooks, templates, software and media

    MCC 5815

  • Online courses & memberships

    Courses, coaching libraries and communities

  • Subscription boxes

    Recurring boxes with clear consent

    MCC 5968

  • Pre-orders & crowdfunded products

    Charged when the order ships

  • Print on demand & custom goods

    Custom merch and made-to-order

  • Social commerce & influencer brands

    Instagram, TikTok and creator stores

  • International & cross-border sellers

    Charge customers in local currencies

There's no ecommerce-specific merchant code. Your code comes from what you sell, so a clothing store and an electronics store use different codes.

Types of merchant accounts for your business

Finding the type of merchant account that is right for you depends on your personal business model and operational requirements.

Traditional Merchant Accounts

Traditional merchant accounts are designed for low-risk brick-and-mortar stores and physical locations, allowing businesses to process in-person credit card and debit card transactions. These accounts are better suited for brick-and-mortar businesses that only do business face-to-face.

Ecommerce Merchant Accounts

For businesses operating exclusively online, ecommerce merchant accounts are the perfect solution. These accounts are an excellent tool for ecommerce businesses, allowing them to process online transactions and integrate with various e-commerce platforms such as Shopify and WooCommerce. They support special features that online retailers need. For example, virtual terminals, mobile payments, chargeback protection, and more.

High-Risk Merchant Accounts

High-risk merchant accounts cater to businesses that operate in high-risk industries or have unique business needs. These accounts come with enhanced security measures and fraud protection to mitigate risks associated with higher chargeback rates or increased regulatory scrutiny. Whether you run a small business or manage a high-volume e-commerce store, there is a type of merchant account suited to your specific requirements.

Why growing online stores outgrow Stripe, Shopify Payments and PayPal

They let you sign up in minutes and review you later. Long shipping times, pre-orders and a jump in disputes draw a review, so online stores get payouts held right when sales take off.

Stripe, Shopify Payments & PayPalAdaptiv merchant account
UnderwritingInstant signup, reviewed after you start sellingUnderwritten before you go live
Pre-orders & long shippingFunds held or reserved until orders shipApproved with clear ship dates
Sales spikesA big launch or viral post can trigger a holdLimits set ahead of your launches
Account freezesSudden holds and frozen payouts are commonTerms agreed up front, including any reserve
Your accountPooled under the aggregatorYour own merchant ID (MID)
Chargeback toolsBasic dispute handlingAlerts, RDR and 3D Secure set up for you
SupportA ticket queueA dedicated account manager

Benefits of a high-risk ecommerce merchant account from Adaptiv

Reliable Online Payment Processing Without the Pain

With an ecommerce payment processing account from Adaptiv you and your customers can rest easy knowing your company is safely and securely accepting payments online. An ecommerce merchant account from Adaptiv Payments has specific features and benefits designed to tackle the needs of online businesses. These accounts enable businesses to accept credit card payments and debit card payments, ensuring a seamless checkout process for customers. This is vital for a healthy online shopping experience where providing multiple secure payment options can make or break a sale.

Online Shopping Cart Integration

With Adaptiv Payments you can integrate into all the top shopping cart solutions such as Shopify, WooCommerce, Wix, and more. These integrations allow ecommerce businesses to process payments directly through their ecommerce website or mobile app, streamlining the purchasing process for customers. Our expert security team ensures PCI compliance to keep you and your clients safe.

High-Risk? No Problem.

For businesses operating in high-risk industries, our ecommerce merchant accounts provide stable credit card processing. Our high-risk accounts are crafted with the unique challenges of your business in mind. Higher chargeback rates or industry-specific risks are no problem and we keep payment processing running for your online store.

Apply today

What you need to apply

Underwriters want to see a real business, a finished website and clear policies. Send these together and approval moves faster.

  • Business registration & EIN

    Articles of incorporation and your IRS EIN letter

  • Owner ID

    Photo ID for every owner with 25% or more

  • Voided check or bank letter

    For the account your deposits go to

  • Bank statements

    Your last three months of business statements

  • Processing statements

    Last three to six months, if you've taken cards

  • Your website

    Live products, prices and a working checkout

  • Shipping & refund policies

    Delivery times, returns and how to cancel

  • Contact details

    A phone number, email and address on your site

  • Supplier or fulfillment details

    Especially for dropshipping and pre-orders

  • Expected volume

    Monthly sales and your average order size

How approval works

  1. 1

    Apply online

    Tell us what you sell, where you sell it, your average order size and your expected volume. It takes a few minutes.

  2. 2

    Underwriting review

    We review your website, policies, fulfillment and processing history, and fix anything a bank would question before your file goes in.

  3. 3

    Approval & setup

    You get your merchant ID and gateway, connected to Shopify, WooCommerce or your own site, plus a virtual terminal and payment links.

  4. 4

    Start processing

    Go live with fraud filters and chargeback alerts in place. We watch your ratios and raise your limits as you grow.

Why choose Adaptiv Payments for your ecommerce needs?


Our advanced, reliable payment systems are exactly what you need to handle the demands of high-risk payments. We offer support for high transaction volumes and complex payment processes. With Adaptiv Payments, ecommerce providers can take their processing to the next level and focus on what's important for the growth of their business.

Seamless integration

We offer effortless integration with popular e-commerce platforms like BigCommerce, Shopify, Wix, and more. This enables you to connect your ecommerce website or shopping cart system and start taking payments instantly. Our merchant account services support a wide range of payment options, including mobile app payments, Apple Pay, and gift cards, guaranteeing that your customer base enjoys a flexible and convenient payment experience.

24/7 customer service

Customer service is a top priority at Adaptiv Payments. Our 24/7 customer support team is always available to assist with any questions or concerns, ensuring that your payment processing services run smoothly. By offering advanced tools for managing cash flow and processing rates, we help businesses stay ahead in today's competitive e-commerce landscape.

No hidden fees

Our custom pricing structure eliminates hidden setup fees and high monthly fees, giving you predictable processing rates and better cash flow management. This transparent pricing model is very beneficial for small businesses and startups looking to optimize their expenses and grow their profits. We pride ourselves on being competitive and a lot of times cheaper than our competitors. We only thrive if you do!

How online stores win chargebacks

Most ecommerce chargebacks come down to three claims: the customer didn't authorize the order, it never arrived, or it wasn't as described. Each one has a fix that starts before the order ships.

Fraud disputes

Run 3-D Secure on risky orders. When a payment is authenticated, fraud liability shifts to the card issuer. AVS, CVV and velocity checks stop stolen cards before they're approved.

"Item not received" disputes

Show honest delivery times at checkout, send tracking numbers and keep proof of delivery. Tracking, a delivery photo and the order confirmation are the evidence that wins these disputes.

"Not as described" disputes

Accurate photos, sizing charts and a clear refund policy prevent most of them. Answer customer emails quickly. A refund costs less than a chargeback and its fee.

Stay compliant and keep chargebacks low

Online sales are card-not-present, so fraud and disputes are the main risk. Banks check your checkout, your policies and whether your disputes stay under the card networks' limits.

  • Card testing

    Fraudsters run stolen cards through checkouts in bulk. Visa's VAMP program tracks card-testing rates, so block them with CAPTCHA, velocity limits and fraud filters.

  • PCI DSS 4.0

    Keep card data off your servers with a hosted payment page or gateway fields, and complete your yearly PCI self-assessment.

  • Shipping times

    The FTC's Mail, Internet, or Telephone Order Rule requires you to ship within the time you advertise, or 30 days, or let the customer cancel.

  • Clear policies

    Show prices, shipping times, your refund policy and contact details before checkout. Missing policies are a top reason for declined applications.

  • Subscriptions

    Get express consent for recurring charges, send reminders and make cancelling easy to meet Visa's rules, ROSCA and state auto-renewal laws.

  • Descriptors

    Use a billing descriptor with your store name and phone number, so customers recognize the charge instead of disputing it.

Ecommerce merchant account FAQs

Ecommerce processing basics8

What is an ecommerce merchant account?

It's a bank account that lets an online store accept card and digital wallet payments. Paired with a payment gateway, it authorizes each order at checkout and deposits the funds into your business bank account.

What's the difference between a merchant account and a payment gateway?

The gateway is the technology that sends card details from your checkout for approval. The merchant account is where approved payments land before they're deposited. You need both, and we set up both. Merchant account vs. payment gateway explains the difference.

Why would an online store be considered high-risk?

Card-not-present sales carry more fraudulent transactions and more payment disputes than in-person sales. Online businesses are often deemed high risk for dropshipping, pre-orders, subscriptions, high-ticket items, international sales, regulated products or sudden sales volume spikes, and for having no processing history or past chargebacks.

Can I use Stripe, Shopify Payments or PayPal instead?

For a low-risk store, often yes. They approve you in minutes and review you later, so stores with long shipping times, pre-orders, subscriptions or a rise in disputes are the ones that get payouts held or accounts closed. A dedicated merchant account is underwritten up front.

How do I choose between ecommerce merchant account providers?

Compare more than the rate. Ask each provider whether they underwrite your business model up front, what reserve and processing limits they'd set, how fast funds reach your bank, what fraud prevention and chargeback tools are included, and who you call when something goes wrong. Red flags are long contracts with early termination fees, vague pricing and payment processors that approve you instantly without asking what you sell.

Does a merchant account work with Shopify?

Yes. Shopify lets you connect a third-party payment gateway instead of Shopify Payments. Shopify adds its own transaction fee when you do, from 0.2% to 2% depending on your plan. Merchant accounts for Shopify walks through the setup.

Which shopping carts do you integrate with?

Shopify, WooCommerce, BigCommerce, Wix, Magento, and custom sites through our gateway's API. You can also take payments through a virtual terminal, payment links and invoices.

What MCC does an ecommerce store use?

Your acquirer assigns the code for what you sell, not for selling online. A clothing store uses an apparel code, an electronics store uses 5732, and a general online store often uses 5999. Digital goods have their own codes, 5815 to 5818.

Getting approved6

What do I need to apply?

Business documents and your EIN, ID for each owner, a voided check, recent bank statements and any processing statements. Your website needs clear prices, shipping and refund policies, contact details and terms of service.

Can a new online store get approved?

Yes. New stores without processing history may start with a monthly processing limit or a small reserve that comes down as you build history.

Can I get approved if another processor shut me down?

Often, yes. Many online stores come to us after Stripe, Shopify Payments or PayPal froze their account. We look at why it happened and what's changed. We also work with merchants on the MATCH list.

How long does approval take?

Most online stores are approved in a few business days once we have your documents. Stores with complete paperwork and a finished website move fastest.

Do you approve dropshipping stores?

Yes. Underwriters look at your supplier, your shipping times and how you handle tracking and refunds. Showing real delivery times at checkout and sending tracking numbers keeps "item not received" disputes down.

Can I take pre-orders?

Yes. Visa's rules say shipped goods are charged when they ship, so we set up pre-orders to charge the card at shipment, not at checkout. Custom and made-to-order goods can take a deposit with clear disclosure. State the expected ship date and tell customers if it slips.

Fraud, shipping and compliance4

Do I need to be PCI compliant?

Yes. Every business that takes cards must follow PCI DSS. Using a hosted payment page or our gateway's fields keeps card data off your servers, which keeps your PCI scope small. You still complete a yearly self-assessment questionnaire.

What is card testing, and how do I stop it?

Card testing is when fraudsters run stolen card numbers through your checkout with small purchases to see which ones work. CAPTCHA, velocity limits and gateway fraud filters block it, and it matters because Visa's VAMP program now tracks card-testing rates.

How fast do I have to ship online orders?

The FTC's Mail, Internet, or Telephone Order Rule says you must ship within the time you advertise, or within 30 days if you don't state one. If you can't, you must tell the customer and let them cancel, with a refund within 7 working days.

Do I have to collect sales tax on online sales?

Usually, once you pass a state's economic nexus threshold. Since the Supreme Court's 2018 Wayfair decision, most states set it at $100,000 in sales into the state a year. California, Texas and New York use $500,000.

Rates, reserves and chargebacks4

Is there a setup fee?

No. There are no setup fees or application fees.

Will I need a reserve?

It depends on your history and how you sell. New stores, pre-orders and long shipping times can mean a rolling reserve. Stores with clean processing history often start with a low reserve or none.

What chargeback ratio will get my account shut down?

Visa's VAMP program flags merchants at a 1.5% fraud-and-dispute ratio with at least 1,500 disputes and fraud reports in a month, and Mastercard starts at 1.5% and 100 chargebacks. Banks usually act well before that, so aim to stay under 1%.

How do I reduce chargebacks for my online store?

Use a billing descriptor customers recognize, show shipping times at checkout, send tracking numbers, answer customer emails fast and refund when it makes sense. 3-D Secure shifts fraud liability to the card issuer, and chargeback alerts let you refund before a dispute becomes a chargeback.

Still have questions?

Reach out and our team will get you a plain-English answer.

Contact us

Apply for E-Commerce Payment Processing with Adaptiv Today

Adaptiv Payments is ready to take new ecommerce sign ups and get them approved quickly. We have an expert team ready to help you with the whole process - from underwriting to acceptance. With Adaptiv's 99% approval rating, you will be processing e-commerce payments in no time!

Get Started Today

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