In the payment processing world, nutraceutical merchant services are considered high-risk for a few reasons.
High Customer Dissatisfaction: While dietary supplements can offer significant health benefits, they may not be effective for everyone. Unhappy customers may initiate chargebacks, which frustrate credit card processors and may lead to account termination.
Regulatory Risks: The FDA and other organizations, such as the Natural Products Association, closely regulate the nutraceutical industry and may blacklist supplement brands that make unsubstantiated claims. Even if you don’t do this, payment processors are aware that this is a widespread issue.
Recurring Billing Issues: Some unscrupulous nutrition supplement merchants make it difficult to cancel subscriptions or sign people up for subscriptions through deceptive means, such as automatically setting up recurring billing at checkout. As such, responsible nutrition companies are penalized by processors.
Fraud: Supplement merchant accounts may be shut down due to fraudulent charges, particularly because most nutraceutical payment processing is entirely online.
Adaptiv is the best payment processor for nutraceutical merchants because we have a deep understanding of the supplement industry and can help you avoid these pitfalls through safe, secure, and fast payment processing.