Your business is as niche as your product. To succeed, you need a payment processing platform with unique features and few holdups. This is where finding a CBD payment processor, like us at Adaptiv Payments, is essential.

Using a platform that isn’t prepared for the high risks of a specialized merchant account puts your customers in a tough position. Not everyone wants to pay with credit and debit cards. Where do they go when your online payment gateway can't support their needs?

Keep your business from experiencing processing problems by offering easy payment options. Adaptiv Payments, among other high quality CBD merchant processing platforms, offers seamless processing for CBD merchants wanting to bypass trends, strict guidelines, and more.

Before we discuss our one-of-one payment processing perks like reliable payment solutions, let's explore what a merchant account actually is:

What is a Merchant Account?

Your merchant account (and for CBD businesses, it is often a high risk account) allows you to enjoy seamless credit card processing right from your storefront or eCommerce page.

These accounts are specifically designed for your business to quickly process sales without having to jump through the same hoops of processing with a regular bank account. What could go wrong with a regular account? It all depends on the type of product you're selling.

For the CBD industry, there's lots of boundaries that try to stand in the way of quick sales. Credit card processors like Paypal or Stripe tend to shy away from working with CBD businesses because of the following high risks:

• Constantly Changing CBD Laws (By State & Across Countries)
• FDA Regulations Around CBD Sales
• Uncertain Industry Trends
• Fraud or Chargebacks

So, how can you find a merchant account that supports your growing sales without fear? Choose a high risk merchant account provider such as Adaptiv Payments that knows how to navigate payment processing in any climate. This way, you can prevent fraudulent transactions and data security issues without having to deal with the hangups of many traditional banks.

What Makes CBD Transitions High Risk?

This business is your livelihood. It's something you've curated for years on years to be customer-friendly. So, when the FDA or your state make it difficult for you to provide seamless CBD merchant account services to anyone interested, it can be disheartening.

CBD payment processing should be simple, easy, and 100% compliant even with the ever-shifting market. For the best chances of finding a payment processor that understands how to set up a legally compliant payment gateway, make sure they understand what counts as a flag and what doesn't.

Your transactions could be flagged as high risk for the following reasons unique to CBD accounts:

Labeling Inconsistencies

Some merchants inflate the effects of their products by overstating their power, benefits, and more. Customers then purchase and use them, only to find the merchants’ mislabeling was false advertising, resulting in high rates of returns, chargebacks, and even legal action if the product caused harm. This is a common risk factor for processors working with CBD companies.

Bad PR

Sometimes it just comes down to reputation. Even if you've been completely compliant with regulations, banks may not want to take on your account due to the reputation of CBD commerce and its relation to other, more illegal or unregulated drug-related industries.

Increased Fraud

Because the CBD industry is quickly growing, many entrepreneurs want to jump on the trend and open up a business, only to use unsecured POSsystems. This can lead to falsified payments or online scams because the merchant does not have the secure software necessary to block these actions.

High Chargeback Rates

Processing CBD payments can be particularly challenging for both customers and merchants because refunds or chargebacks happen in large quantities. People may find post-transaction that they're not happy with the product. Although this can happen in any commerce space, it happens more frequently in high risk industries like CBD eCommerce.

Want to avoid these risks and grow your business? Partner with Adaptiv Payments and give those other payment processing companies something to think about.

Choose The Best CBD Merchant Account For Your Business

The best CBD merchant account for you will be the one that allows you to sell as you please, starting with easy credit card processing all customers can use. While there are lots of flashy, high-offering account platforms to choose from, start by understanding the outstanding benefits of each:

Easy Pay Direct

Available for both US and Canadian businesses, this platform offers built-in support for high risk businesses with tools like compliance checks and an intuitive analytics dashboard. If you're worried about high traffic skewing your results, Easy Pay Direct automatically implements load balancing tools on each account it services.

SMB Global

SMB Global is specifically engineered for high traffic merchant accounts that might have offshore capabilities. Because this platform works with international customers, there is some holdup with regulations when the account is first onboarded. It's best to monitor these holdups as your business grows.

PaymentCloud

Is the potential for high chargeback rates stopping you from meeting your business potential? PaymentCloud focuses on preventing fraud in smaller accounts by providing tools that monitor and block shady transactions as they happen. Also, you can easily combine your existing payment platform (such as Shopify) with your account for the full commerce experience.

PayKings

PayKings has a long, uncomplicated history of partnering with high risk CBD merchant accounts. With proven experience and results, you know that PayKings will manage natural risks in-house. If you're looking to expand overseas and need a reliable CBD payment processor, PayKings is for you.

Adaptiv Payments

Fast, easy-to-use, and well versed in the CBD realm, Adaptiv Payments is the upfront payment processing service that gives merchants the stress-free CBD payment gateway they need to start fueling business from anywhere. We lead the payment processing industry by giving users complete control over the way their products are sold with just one tap.

Become a Premier Online CBD Merchant with Adaptiv Payments

At Adaptiv Payments, we make room for you to come as you are, as our adaptive services mold to your needs, making CBD transactions that much smoother every time a customer goes to checkout. No more are the days of fighting with your bank to get your business the backing it deserves. Trust a platform with proven experience transforming high risk accounts from unreliable to thriving.